SUMMARY
In 2023, the eero design team created the Northern lights art direction with the launch of eero Max 7, a new class of wifi and our very first Wi-Fi 7 product. The following year, eero would launch three new products within the Wi-Fi 7 category. We were tasked with expanding this distinct art direction to encompass all of our Wi-Fi 7 offerings.
YEAR
2024
ROLE
ART DIRECTOR
ART DIRECTION • STRATEGY • CONCEPT DEVELOPMENT
CONTRIBUTION
Area of focus
GOALS
Evolve the product art direction to match the premium and cutting edge technology of Wi-Fi 7 technology.
Direct and influence how the brand direction will come to life across brand touchpoints.
Deliver clear guidelines for color and product renderings in the Wi-Fi 7 suite.
AREAS OF FOCUS
Wi-Fi 7 technology isn’t commonly understood or known.
Existing legacy systems use an existing color assignment to visually help customers differentiate between system offerings.
eero’s existing plinth style started to become overplayed in the larger product art direction space.
Strategy
Inspired by eero connecting customers around the clock, day to night. The brand team drew the Northern Lights core color palette from various times of the day spanning from “Dusk to Dawn.”
eero Max 7
“Dusk to dawn”
eero Pro 7
“Evening to midnight”
eero 7
“Afternoon to evening”
eero Outdoor 7
“Morning to day”
Style-per-wifi generation
Shift the focus toward the Northern Lights direction when showcasing the eero family, while avoiding changes to the legacy system style at the individual device level.
Wi-Fi 7 family
eero portfolio
Wi-Fi 7 systems
Legacy systems
Device renders
I worked directly with our rendering team to produce high-quality device renders spanning the Wi-Fi 7 product portfolio.
