SUMMARY
In the fall of 2023, eero Max 7 was scheduled to launch as eero’s first Wi-Fi 7 product. I was tasked with creating a social media campaign for the announcement.
DATE
2023
ROLE
DESIGN LEAD
STRATEGY • DESIGN
CONTRUBITION
Areas of focus
GOALS
Create excitement around our newest product—
eero Max 7.
Highlight gigabit speeds and next level coverage with
Wi-Fi 7 technology.
Drive customers to eero Max 7 product page on eero.com
PROBLEM AREAS
Two weeks before the launch of eero Max 7, the announcement date shifted.
The social media team was left with a gap in their
posting schedule.
Strategy
Since the announcement date had been pushed, I suggest the team pivot and create a phased approach to eero Max 7’s announcement campaign. First, creating an organic social teaser ahead of the announcement.
Announcement
In two weeks, the social media team released the original announcement creative for eero Max 7.
